Olive Garden
Restaurant
Rebrand
Olive Garden is a brand extension from a house of brands. Their current branding is not consistent and appears inauthentic. The plan for art direction moving forward is a polished look combining modern Italian minimalism and authentic Mediterranean natural elements. The heart of the business is intentional abundance, elevated comfort, and generous hospitality featuring the tagline “Everyone’s famiglia”. Olive Garden’s differentiation will be a more elevated and authentic Italian culinary experience, emphasizing dining together and the craft of the product.
(Visual Identity)
Logo, Vertical Billboard, Takeout Bag, Transit Ad, Outdoor Sign, App Design, Vertical Billboard