Something & Nothing

Something & Nothing is a brand committed to offering high-quality, unique flavored sodas with natural ingredients. We are developing and marketing the brand’s voice and overall messaging across different campaign touch-points featuring the tagline “Just Flavor”. Our ideal customer is a 20-year-old individual who is vegan and health-conscious, looking for a beverage that aligns with their wellness-focused lifestyle. Something & Nothing sodas are a refreshing go-to beverage that can be incorporated into their daily routine when on the go or just relaxing. 

(Visual Identity)

Vertical Billboard, Transit Billboard, Instagram Ad