Life is More Campaign

This campaign aims to help people understand the pros of choosing lab-crafted diamonds and educate our audience on the key components of their choice. The target audience of this project is mainly jewelry consumers. This campaign is sponsored by the Gemological Institute of America, featuring the headline “Choose me, choose lab.” in a royal blue for a little something blue. Each ad features a QR code or link to the GIA website where you can learn more about lab-crafted diamonds. We are surpassing the retailers by going directly towards the consumer to educate, so by the time they get to the jewelry store or retailer, they already have an idea and knowledge base of lab-grown diamonds.

(Visual Identity)

Mall Kiosk Ad, Instagram Ad, Transit Billboard, Billboard